24-ounce beer cans are rolling out of The Genesee Brewery, headquartered in Rochester, New York. The new production line took five months to install and cost $3.5 million. Running full tilt, 360,000 24 ounce beer cans can be produced a day.
By this time next month – “the master cyclinder” ” the two foe” “the tough guy” whatev- 24-ounce cans of Genesee, Genny Light, Genesee Cream Ale, Genesee Ice and The Original Honey Brown Lager will arrive at convenience stores and retailers throughout the country.
“We recognize the growing consumer trend in single-serve cans. And we’re confident beer drinkers will choose Genny when given a choice at retail,”
said James Pendegraft, vice president of sales for North American Breweries, in a press release.
About a dozen new employees will manage the 24-ounce beer can line’s daily operations.
“There’s room to grow as we continue our success,” said Pendegraft. “Our sales team has been focused on securing distribution. To date, many national and regional chains have agreed to slot our 24-ounce beers.”
Genesee 24-ounce beers will be featured at the National Association of Convenience Stores (NACS) annual conference during the first week of October.