Chippendales has a signature look. The men belonging to the Chippendales exotic dance company wear bow ties, no shirts, and shirt cuffs. Even though it’s a signature look, Chippendales will not be able to trademark the “Cuffs and Collar” costume.
Reuters reports that U.S. Patent and Trademark Office refused to trademark the “Cuffs and Collar” costume, and today, the U.S. Court of Appeals for the Federal Circuit stood by the ruling.
Chippendales applied for the trademark in 2000, but they have failed to prove that the bow tie and shirt collar look is distinctively Chippendales.
During the trial, one of Chippendales’ expert witnesses acknowledged the fact that the “Cuffs and Collar” look was “inspired” by the Playboy bunny outfit. The bunny suit outfit for Playboy received a patent in 1964. The patent expired on the outfit a few years ago.
Patent or no patent, the “Cuffs and Collar” look is all about Chippendales.
And now, because it’s somewhat related and absolutely hilarious, here is Chris Farley and Patrick Swayze doing a Chippendales dance-off on SNL.