Here’s a fake tweet Daisy Lowe might get paid for.
Hello sugar! boobies love the feel in Candies more this lad’s hands. u should try.
Range Rover has recruited 40 people – including model Daisy Lowe, to toddle around in one of their cars and tweet their feelings. Turns out this new form of marketing is fattening the bank accounts of Twitter celebs to the tune of $50,000 a month.
The Sun is reporting:
Arnie Gullov-Singh, the chief executive of Ad.Ly, has signed up 5,000 celebrities to praise companies including Coca-Cola and Microsoft, with the stars earning up to $50,000 a month.
Among those recruited by Gullov-Singh to promote products on Twitter are rappers 50 Cent and Snoop Dogg as well as Kirstie Alley from the US sitcom Cheers.
The practice raised concerns that fans who follow the stars on Twitter might not be aware that the promotional tweets were paid for.
Gullov-Singh, 38, has created a vast industry of corporately branded tweets in the past year. He said:
“A year ago, celebrities were wary about their reputation, about selling out, but when they saw how easy it was to earn up to $5,000 a tweet, they flocked on board. We match up the celebrity and the suitable product, write the tweet, send it to the celebrity and they have 24 hours to turn it down or put it up on their Twitter stream.”
Are consumers so gullible that they actually believe these tweets? Or has product endorsements become so pervasive that it’s a gigantic waste of money.
Photo by Jacob Freeze