Give Twitter more money with a new round of funding and they are almost guaranteed to go back out into the social market for acquisitions and that’s what has happened this week after Twitter announced the acquisition of Fluther, Inc. talent, Fluther is a site that operates much in the same way as Yahoo! Answers and Quora while adding the ability to target specific users.
While the site itself has not been acquired, Twitter agreed to pay to acquire the talent of the five team members behind the site.
According to Twitter, those team members will be focused on:
“Helping users discover the most relevant content on Twitter.”
Twitter co-founder Biz Stone was already an adviser for Fluther, making the acquisition a natural progression for the company.
With Twitter dependent of finding new ways to connect users with common interested (see Promoted Tweets and Profiles) it would make sense that the Fluther team would come on board to help develop the type of targeting based software they created at Fluther to match users based on question history and named interests.
The Fluther team plans to keep their website running.