New York Bar and Restaurant Sets Prices Like Stocks

March 25, 2010 12:07 pm|Posted In: Food & Drink | Written by:

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This restaurant in Grammercy Park, New York City, is called the Exchange Bar & Grill. And you better get there quickly because prices could be going up. Then again, if you wait a bit, they could be going down. How is this possible? The prices of the menu items fluctuate based on their demand.

A ticker tape flashes menu prices, which go up and down in .25 cent increments depending  on how many people are purchasing each item. The prices will most likely plateau at $2 in either direction, so it’s not like you’re going to get anything for free; or have to pay an arm and a leg for it. But it’s still an exciting and definitely different concept. For instance, if a glass of Guiness costs $6, it could go down to $4 if it’s not being bought or could cost as much as $8 if it’s popular that day.

The owners of the restaurant lounge say liquor distributors laughed at them when they explained the restaurant’s concept. They admit it’s a little bit of a gimmick, but they hope it will get people in the restaurant to enjoy the food and drinks. The restaurant will open on April 1.

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