I have a secret, for the last month and a half I have been beta testing a social trending program that has given me a story sourcing advantage over many of my fellow writers. Found at RegatorBreakingNews.com the program, which combines web access with an amazingly simply to use Adobe Air App allows me to see stories before they trend and find sources for those articles before they hit.
Regator Co-Founder Scott Lockhart does a great job of explaining the program as:
A service that delivers relevant breaking news alerts to journalists and bloggers so they can spend more time reporting and writing and less time searching for the right stories to cover. Think of it as a social media-powered newswire. Our goal was to make the increasing flood of information useful rather than overwhelming, and we believe this technology will change the way journalists and bloggers find information.
The Regator Breaking News program works through proprietary algorithms that semantically analyze the sites varied collection of social media content (blogs, websites, social media sources) and then determines which events are trending and even more important, which stories are about to trend.
In my experience using the program for Indyposted.com and SocialNewsDaily.com (both for which I am a co-founder) I have been able to beat traditional and online news sites to stories on a consisten basis, in fact the company provides some impressive and verifiable examples of their systems power.
Recent time trials on major breaking news stories found Regator Breaking News alerts arrived an average of 101.7 minutes before coverage of the same stories on CNN.com. Specific stories used are available upon request. The RBN alert for the release of Obama’s birth certificate on 4/27, for example, arrived 8 minutes before FoxNews.com coverage, 29 minutes before CNN.com coverage, 57 minutes before the Huffington Post email alert, and 11 minutes before it was trending on Twitter.
Here’s a 90-second video demonstrating how Regator Breaking News Works:
My personal favorite part of the Regator Breaking News program (outside of quickly sourced material) is their beautifully designed Adobe Air App which has a look and feel TweetDeck users will be familiar with. Using the program I am able to setup News Alerts (which can pop up on my desktop as they become available), create “Search” alerts for specific terms such as “Facebook” (pictured below with other topics), and even receive alerts on a specific topic or all stories found on the Regator.com website, which works well with a general news site like Indyposted.com. I can even converse with my fellow writers who have been assigned a writers account through my Regator account.
Here’s a quick look at the Adobe Air App:
After meeting the Regator.com team at the Blog World and Media Expo in 2010 I was immediately impressed with their website and iPhone app, to see them create something even better was no small feat but that is exactly what they have done. With Uber-Fast customer service response times that put online company’s like Rackspace to shame and a staff that has listened to every single one of my system improvement requests I can’t say enough positive things about their program and their awesome staff.
As a beta tester for their program the Regator team has allowed me to extend a special offer to Indyposted.com readers. Sign up today by visiting RegatorBreakingNews.com and not only will you receive a free 14-day no-obligation trial but they’ll throw in 50% off your first three months of access.