France’s version of Marie Claire decided to do something unexpected and made this month’s issue completely non-airbrushed according to StyleList. The cover shows the beautiful French actress Louise Bourgoin in her completely natural state, and throughout the magazine, models and celebrities are shown with wrinkles, gaps in their teeth, and other imperfections.
Although the celebrities haven’t been given the Photoshop treatment, Benjamin Kanarek notes that the magazine still used some tricks to get that picture-perfect shot. Models were posed in flattering ways to cover blemishes, and overexposure of film, tightly pulled back hair, and other tricks can make skin look perfect. Although airbrushing can create a false perspective of beauty, photographers are quick to note that the use of photo editing programs can also give a photograph a beautiful look that is impossible in real life. Most consumers realize that magazines use airbrushing and other techniques on their images.
The choice for Marie Claire to create a non-airbrush issue isn’t just a marketing ploy. A number of magazines have spoken out against a new law in France that was passed last year, in which all edited pictures must bear the disclaimer “This photo has been retouched to alter the physical appearance of a person.” Media that does not comply face fines of up to $50,000 or 50% of the advertising profits.