In an article by Reuters, marketing strategist John Jantsch discusses methods to sell products and services using social media. The business use of social media is a well established fact these days. In order to succeed, businesses must optimize social outlets for the best exposure to a broad audience. Jantsch believes more people and business owners will come to this realization in 2012.
The widespread use of social media sites probably indicates the comfort level people feel with social media outlets. Increasing amounts of people are beginning embrace the possibilities and uses of social media, and this is good for business.
As Jantsch writes, “In my own experience I can tell you that generating and converting leads using social media takes a more patient approach, but once you find the right path, it’s actually a better way to sell in any environment.”
Jantsch offers tips to marketers trying to sell or increase sales using Internet marketing and social media. First, one should test their message. The business owner should put together “140 characters or less to basically write an ad that makes people want to retweet and click.” However, as Jantsch continues, the strategy “isn’t something most people can muster in real time – and yet, that’s what most try to do.”
Jantsch also suggests using something like Google Adwords to test a message – a very compact message. One should use this research to develop a message that will generate clicks and sales.
Internet training company Internet Solution Source provides training to entrepreneurs looking to generate money from the Internet. The company trains many business owners in the area of affiliate marketing. As a recent company blog post reads, “One of the best ways to start your own home-based business is to go into affiliate marketing.”
Jantsch advises entrepreneurs to target their message effectively. He advises against broad approaches and to be specific in the product or service that is being offered. Engaging with the customer also made the list of tips. Business owners should welcome customers, providing feedback, advice, and tips on the offerings. This lets customers know the business owner cares about their image and what they offer.
In closing, Jantsch writes, “There’s nothing magical about this approach really. Marketers have been using some form of these elements for years, but it’s the total package, including patience and hard work, that makes it pay off in the world of social media.”