Electronics manufacturer Panasonic has a multi-pronged marketing plan in place as part of the 2012 London Olympics. The company is a partner in the games. Its marketing plan has earned praise from Worldwide Vision, a firm known for its innovative on-site and event marketing solutions.
June 8, 2012
It’s not everyday that the Olympics roll into town. The city of London is practically buzzing with Olympic fever. Taking part in the fever is Panasonic, the international manufacturer of electronics like televisions and stereos.
Panasonic started a global marketing initiative called “Sharing the Passion” in honor of the Olympic games. The company is an official Olympic partner and sponsor. The initiative features multiple parts, ensuring it will reach the greatest number of people possible. The goal of the initiative is to capture the spirit and excitement of the London games.
Part of the new initiative is very traditional, notes the team behind marketing firm Worldwide Vision. Panasonic will run print and television ads around the world. Olympic stars such as Brazilian soccer player Neymar da Silva Santos will star in the ads.
The next string of the initiative heads to the web. Panasonic will create a series of videos, which it will post to YouTube.
To get people in the UK excited, the company also plans to launch ads on buses and in other outdoor areas. These ads may be interactive and may feature activities that are related to the Olympics.
The most exciting aspect of the initiative, according to the staff of Worldwide Vision, is the fully interactive “Panasonic Full HD 3D Theatre” the company plans on building in the middle of London. Tickets to the Olympics are notoriously difficult to come by. The inside of the theater will feature two screens that allow visitors to watch gymnastics and other Olympic sporting events in 3-D. The audience will feel as though it is at the games.
According to Worldwide Vision, in-person marketing is the next step for advertising and marketing attempts. Television and print ads do not reach customers the way that an interactive, in-person experience does. Panasonic’s initiative could increase its customer base by creating a sense of unity around the world.
Worldwide Vision is an advertising and marketing firm. The firm specializes in event marketing and on-site campaigns for a number of clients around the country. Worldwide Vision’s mission is to create loyalty within the company and to provide results for its clients.