As more and more companies begin to realize the amazing influence wielded by online review sites—and as they see the damage that can be done by BBB complaints and Yelp.com slams—online reputation management is growing more prominent than ever before. Indeed, companies in all industries are investing marketing spend in online reputation management. Some of them enlist professional firms, like Reputation Changer; others go the DIY route.
What all of this means is that everybody is talking about online reputation management—yet, for all the real information that’s out there, there are also numerous myths. Reputation Changer reviews some of the most common myths about online reputation defense, and offers their own rebuttals, below.
Myth #1: Reputation management is only important when things go wrong. Reputation Changer reviews plenty of cases of companies that have seen their names dragged through the mud, whether through accusations of malpractice or simply through nasty online reviews. For these companies, it is easy to understand why reputation repair might seem so appealing. Companies should not wait until matters grow dire, however. The best way to protect a reputation is to be proactive, constantly creating positive content that portrays the brand in a positive light.
Myth #2: If your company offers superior products and fair, honest service, reputation management is not really necessary. The unfortunate reality is that consumers can say anything they want to say on the Internet—whether it is truthful or not. That’s why perfectly legitimate, above-board companies find themselves subjected to defamation all the time. Negative online reviews can come from disgruntled ex-employees, from business rivals, or from customers who simply can’t be reasoned with.
Myth #3: The best way to handle online reviews is to address them head-on. Actually, this one is halfway true. According to Reputation Changer, offering a prompt and polite response to positive reviews, or even constructive criticisms, can help engender goodwill toward your brand. Any kind of positive interaction with clients is ultimately helpful in matters of reputation management.
When it comes to negative reviews, however, an angry or hasty response can be detrimental. In fact, even a reasonable, polite response can do more harm than good. The reason for this is that, when it comes to negative reviews, any company’s goal should be to suppress them, getting them out of the way as quickly as possible so that very few people actually see them. A response only makes them more visible, however. In fact, a response to any online review will only give it more traction within the search engine.
Ultimately, understanding these myths—and the truth behind them—can prove helpful to any companies seeking to protect their online image. Online reputation management myths may abound, but the basic principles are indisputable: Companies must remain vigilant in crafting positive, brand-enhancing content, while seeking to drown out negative reviews and online complaints. By following these principles, any brand can take the important first steps toward reputation defense, and be better prepared to handle any acts of online defamation that might come their way.
Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and other strategies. The company is also unique for the custom, individualized process it takes for every client and every campaign.