Vancouver International Airport boasts the second highest grossing airport in North America. Over the years, they’ve altered their commercial strategies to appeal to the largest amount of passengers. Entrepreneur Benny Kelpach, founder of Duty Free Air & Ship Supply, applauds the airport on their success.
Anyone who has flown from or to any major airport knows the concept of “duty free” shopping. In any reasonably busy airport, a variety of shops line the long hallways of terminals. You can pop into any of them and find all sorts of products for purchase. The wonderful part about it all is that it’s tax-free.
Most airline passengers peruse the stores and purchase normal items. Among the most popular are clothing, souvenirs, food, electronics and alcohol. Fliers pick these up because, once in the terminal, there’s nowhere else to buy them. Many airport commercial experts have taken advantage of this fact.
As such, many airports have begun stocking their stores’ shelves with fantastically high-quality products. Would you ever imagine picking up a bottle of cognac worth $34,000? How would you react if you stumbled upon a $38,000 rare whisky in an airport? Well, if you think you’d like that, ensure you fly through Vancouver on your next flight.
The Vancouver International Airport (VYR) recently revealed data showing their financial standing among all North American airports. As of now, they come in second for biggest passenger spenders. Currently, passengers at VYR spend an average at $20.11 per passenger before boarding. JFK Airport in New York remains the only per capital spender at $24.07.
“How do they do it?” some ask. The Vancouver Airport’s director of commercial services, Susan Stiene, gives a little insight. In essence, the airport has watched the markets of other countries to ascertain what they should sell. That $34,000 cognac? It was purchased by a Chinese couple, just as VYR thought it might.
What’s more, the airport has moved away from over-selling their products. Instead, they’ve lowered their product prices to compete with local products. And it’s worked. Experts in airline commercialism like Benny Klepach commend VYR for their efforts. It’s clearly proven a successful endeavor for all involved.
Benny Klepach is the founder of Duty Free Air & Ship Supply (DFASS). Since its inception, DFASS has become the largest in-flight duty free retailer. The company provides premier products to airline frequenters from around the world.