Recent studies show that mobile advertising is becoming the go-to avenue to increase marketing engagement. Knowing how and when to advertise in our mobile-centric society is key. Aero Financial helps marketers develop strategies to take advantage of this growing advertising method.
It’s no secret: our society is mobile-centric. Nearly everyone has a mobile device of some sort. Most have devices that display ads—these include smartphones and tablets of all kinds. Advertising specialists take note of this 21st-century situation and take advantage of it in their marketing. An article on gomonews.com offers insight into the growth of this powerful opportunity.
Before recent times, mobile advertising had only made up a small portion of advertising schemes. However, since the boom of mobile, marketers have changed their tunes. Studies purport that, in 2012, mobile advertising totaled nearly $6.5 billion. The United States takes up the largest portion of this total, Europe not far behind.
This obviously reveals that mobile advertising has a great power. How to tap into that power has become the hot topic for many marketers. Aero Financial celebrates the rise in mobile technology and offers consultation in how to access its potential. Many ways exist to use mobile advertising effectively.
Some strategists use day-parting. Day-parting advertising allows ads to appear during certain parts of the day. Targeting a certain demographic, such as mothers, at certain parts of the day can prove beneficial. If a mother gets a grocery store advert between noon and three, potential for engagement increases.
Other marketers emphasize geo-location-based schemes. Some use geo-location to send ads pertaining to specific parts of town. Others use broader strokes to appeal to great metropolitan areas. Companies use geo-locating to draw in nearby mobile users.
Context has also become an extremely important aspect of advertising, particularly true in entertainment and books. Reports from eMarketer shows that ads strategically placed in context draw greater engagement. This particularly relates to film lovers, gamers and book readers.
It’s no longer a question of where to advertiser: it’s all in mobile now. It’s more a question of how to do so within the mobile arena. Mobile is king, now, and should be treated as such.
Aero Financial is a consultation group that advises companies in areas of finance and marketing. They specialize in such areas as business development, accounting consulting, website development and mobile marketing.