Rich Gorman is a highly successful internet marketing consultant. He established DirectResponse.net, where his blog shares his expertise with the world. There are many factors that made Gorman the man he is today. Since achieving his status as a consultant, he has contributed to the success of several other organizations.
Gorman earned his degree in business and economics from Ohio University. He then attended graduate school at Harvard. Almost immediately upon completing his education, he began working as a consultant. One of his role models was the great American investor Robert Kiyosaki.
After a quick exploration of Kiyosaki’s life, it’s no wonder his example led to Gorman’s success. Robert Kiyosaki, a fourth-generation Japanese-American, was born and raised in Hawaii. He began serving his country right out of high school, attending the U.S. Merchant Marine Academy. Kiyosaki later served in the U.S. Marine Corps during the Vietnam war.
Kiyosaki, like Gorman, is a success in many fields. He is best known for his Rich Dad Poor Dad motivational books. Several other self-help books have been published under the “Rich Dad” brand. Kiyosaki portrays himself as a advocate for financial literacy.
Like his idol, Gorman believes that basic financial concepts should be taught in schools. These include entrepreneurship, business education, investing, and other financial literacy concepts. Know-how in these areas is fundamental to Gorman’s success. He credits his education, and Kiyosaki’s example, with giving him the tools he needed to succeed.
The philosophy embodied by Rich Dad Poor Dad begins with the way it was initially published. Kiyasaki knew the material would speak for itself, and sure enough, after he initially self-published the book it was picked up commercially. It quickly became a best seller.
The central concept of the book is a comparison between Kiyasaki’s “two fathers”. His “poor dad”, his biological father, was highly educated. He became Superintendent of the Hawaii State Department of Education, but remained poor. His best friend’s father served as his “rich dad,”. He became the richest man in Hawaii by investing his income, but was a high school dropout.
Gorman took the book’s lessons to heart. It helped him to rethink the idea of money. He would never attempt to gain financial success through conformity. Like Kiyasaki, His success has been the result of forging his own path.
Rich Gorman has followed Kiyasaki’s advice and example in a variety of ways. Instead of working for money, he has committed to making money work for him. He invests his capital into ventures that will generate more income. This results in an endeavor that will sustain itself.
It’s not enough to have the drive and the ideas, however. Proper business execution requires experience and know-how. As exemplified by Direct Response’s success, Gorman is a seasoned online marketing professional. He brings a comprehensive business philosophy to the table.
DirectResponse.net has pioneered a highly sophisticated brand of online marketing. Its objective is to generate an immediate response from consumers. Each consumer response and purchase can be measured and attributed to individual advertisements.
This form of marketing is different from other methods because it eliminates the need for a retailer between the buyer and seller. The buyer must contact the seller directly to purchase products or services. This effectively cuts out the middleman, saving time and money.
The Direct Response blog functions to unite the most prolific online marketing minds. Trade secrets are shared, including ones that can help a savvy businessperson make millions of dollars. This information is both reliable and helpful, disclosing:
- Traffic sources
- Merchant processors
In short, these tools will help any up-and-comer beat the competition. Gorman offers these, and more, in his blog entries.
Rich Gorman operates under the maxim, “Work hard, play hard.” He has several past times and hobbies, including chess. He is also a football enthusiast, rooting for the Philadelphia Eagles. There are many business and life lessons to be learned through both football and chess.
Gorman’s drive and love of strategy are stimulated when he plays chess. His daughter plays competitively, and he finds a lot of fulfillment in having taught her the game. He believes that chess teaches us several valuable lessons, including:
- Sacrifices are necessary, but often pay off.
- When given a choice, be active rather than reactive.
- Think long-term.
- Have an exit strategy.
- Be adaptive. Even if you do all of the above, things won’t necessarily go your way.
Football, meanwhile, has its own lessons to impart. Gorman has been a football enthusiast for years, and has become intimately familiar with the sport. He follows the Philadelphia Eagles closely, finding inspiration in the way they play the game.
Football teaches us:
- Perseverance pays off.
- Nothing comes easy; hard work is necessary for success.
- Tackle your problems head-on.
- One opportunity can change everything. Look for it, and be ready when it comes.
Gorman makes a conscious effort to surround himself with successful people. The industry leaders he has collaborated with include notable names like Seth Godin. They flock to him as a trailblazer in the industry of online marketing. He and his network of insiders have mutually assured one another’s success.
Building a personal brand is no easy feat. It requires time, effort, dedication, and sacrifice. As a consultant, Rich Gorman has built his reputation through helping his clients succeed. He provides his clients with top-notch marketing management and advice. They increase their bottom line while educating him about other aspects of online marketing.
Renowned entrepreneur and online marketing expert Rich Gorman continues to promote excellence in the industry. He has leveraged his marketing experience into status as an internet mogul. Hard work and shrewd business tactics helped Rich Gorman become the success he is known as today.