Internet advertising revenues hit a historic high last quarter, according to a new report. My Place for Hosting gives anyone with a website access to this record-breaking source of income.
The third quarter of 2012 saw revenue from online advertising swell to $9.26 billion—the biggest on record. That figure rose 18 percent from the third quarter of 2011, when profits were $7.8 billion. It also reflected a six percent rise from the second quarter, which saw revenues of 8.72 billion.
The data, which the Interactive Advertising Bureau (IAB) reported recently, shows what marketers have before only dreamed of. Digital advertising is beating out other forms of advertising in traditional media because of one thing: technology. Technology makes it possible for more and more audiences to actively react and respond from wherever they are. Customers now click on advertisements via computer or smartphone instead of having to just read them or listen to them from a single location.
The once passive audience has become active, and they are causing upward growth at a phenomenal rate. From 1996 to 2012, digital advertising has been on the rise—a positive forecast for the fourth quarter of 2012. The growth of digital advertising even bodes well for 2013.
Moreover, shrinking advertising revenue that has forced bankruptcy, closures, and downsizing in print media reveals another thing about digital advertising. Digital advertising is recession-proof.
For the IAB Internet Advertising Report, the IAB and PricewaterhouseCoopers (PwC) examined all types of digital advertising. This form of advertising not only encompasses online websites, but also commercial online services, free e-mail providers, and all companies selling online advertising. As a result, data cuts across display as well as search and mobile in this comprehensive analysis.
Some also consider the report an accurate measurement of digital advertising because companies selling online advertising supplied the data.
Sherrill Mane, senior vice president of research, analytics, and measurement at the IAB told the E-Commerce Times that digital advertising growth is indeed due to a “share shift.” Such a shift has a constant marketing budget, but money is diverted to the digital space from other media. Although advertising channels are not examined individually, researchers indicate search leads digital advertising growth (think Google) followed by display. Mobile is also strong.
My Place for Hosting helps users profit from display advertising in the internet banners they can have on their websites. Additionally, users can turn a profit from products they sell on their My Place for Hosting websites.
About: My Place for Hosting is a solution for anyone wanting to easily generate income online. They are located in Phoenix, Ariz.