When it comes to selecting a domain name, there are still a lot of open options. Digital marketing firm Logix9 weighs in on a couple points that may make the difference between success and failure.
It may seem like every domain name that can possibly be thought of is gone, but new websites pop up every minute. There are plenty of decent names to pick from, and it’s not always the first one that comes to mind.
Logix9, a digital marketing firm, offers training on how to pick the perfect domain name for a website. Here are a few of its top tips.
First, make the domain name the same as the name of the web site. It is usually assumed that they are the same, so anything less will be difficult for customers to remember and won’t be as easy to find. Don’t have people looking for a site named XYZ have to type in XYB.com to get there.
The second step is just as important as the first. Logix9 says the domain name has to be short and to the point. Don’t leave a whole lot of room for typos and don’t use dashes or underscores. Throwing a dash in there might be the only way to get the name that seems perfect, but chances are most customers won’t use the dash and the other company will make that sale. Domain names with anything other than letters isn’t just confusing for some, it can look like spam and turn off potential visitors.
Also, pick top-level domains. Many Americans won’t even know that a website can end in anything other than .com, .net, .org or .edu. Websites will try to sell some top-level domains like .co, .biz, .info and more. The name that may seem perfect will probably be available with one of those endings, but choosing anything other than the standard could be bad for business. This depends heavily on what the business is, however. A business reaching out to a tech-savvy audience may not be turned off by a domain name that ends with .co.
Finally, make sure to use keywords. Use the keywords that will be frequented on the website as well. For example, if the website is all about selling pasta, pasta should really be one of the first words in the domain name. Ignoring keywords could really hurt a website’s search ranking.
Logix9 helps customers succeed in marketing their businesses online daily.