An entrepreneur who currently leads a highly successful technology company, Susumo Azano is a professional who can provide a great deal of insight regarding the development of a business. He has, since establishing his organization, spearheaded efforts to expand both clientele and corporate capabilities while maintaining a clear focus on quality, reliability, and integrity. As such, Azano is a key resource for today’s up and coming entrepreneurs with regard to the tips and tricks that he can provide. Here, Azano responds to an article published by businessaustraliareview.com by providing his insight regarding the achievement of sustainable, profitable business growth.
The article provides four key ways in which business leaders can identify new opportunities for growth, including learning from clients, listening to clients, paying close attention to competitors, and becoming experts in their industries. Azano agrees that these are crucial activities that, when implemented correctly, can lead a business to success. But, he notes, it is important for individuals to understand just what each of these activities entails.
Learning from clients and listening to them can, for all intents and purposes, be grouped together as one tip. Basically, client feedback provides professionals with details regarding what their organization is doing right, what it is doing wrong, and how it can improve its processes to better meet the expectations of clientele (and, as a direct result, retain business). This means listing to clients throughout all phases of the client/company relationship, from first identifying what it is that they need to delivering the products or services that they have requested and following up with them afterward.
“Oftentimes, it is up to a company to open up dialogue with clients, as they aren’t always going to simply give their feedback freely,” asserts Susumo Azano. “This is where certain feedback activities, such as a follow up conversation or even survey, can prove valuable. Basically, organizations need to seek information from clients regarding their experiences in order to best determine where to improve their operations and identify which aspects of their business are working the best.”
Next, monitoring the activity of competitors is essential in learning from their experiences. The article explains: “Any successful entrepreneur has a good knowledge of their competitors. Take the time to carry out competitive analysis and discover what they are and are not doing. What do they do well? What do they fail at? Is there a gap in their service offering that you can fill?”
Susumo Azano asserts that this is wonderful advice, as business leaders must explain why their products or services are, essentially, better than those provided by their competitors in order to win new business. If they do not have a clear understanding of how their work differs from that conducted by the other organizations out there, entrepreneurs will not be able to effectively define their brand. Furthermore, Azano notes, it is important to learn from how competitors have acted within the industry. For instance, if they failed at an initiative, learning why is a great way for a business leader to avoid a similar mistake.
Finally, the article explains that becoming an expert allows professionals to identify key business growth opportunities early, as they will have a better understanding of the industry and the trends that are emerging from within it. Professionals can improve their knowledge by continually reading articles, journals, blogs, and more regarding their field. Additionally, they can network with other industry professionals and join organizations that host conferences and seminars. All of these activities will help to boost the acuity of an industry leader—and their ability to pinpoint and take advantage of new opportunities.
In addition to these tips, which the article provided, Azano has offered some of his own. “First and foremost, business leaders need to be honest with themselves if they want to achieve growth,” Azano comments. “This means understanding what their business is capable of and how to best expand its capabilities without causing too much stress on the existing operational structure. Additionally, I urge all business leaders who are looking to develop their companies to listen to the experts, hire the best talent they can, and remember that location is everything if they are going to be working directly with clients.”
Azano goes on to explain that entrepreneurs should not look for short cuts, although they are encouraged to streamline the processes that they implement to achieve a higher degree of efficiency. Basically, he explains, the difference between the two lies in the fact that short cuts can often harm quality while optimizing operational procedures will result in the same quality with less overhead. Finally, Azano urges entrepreneurs not to rush the business development process.
“I know that it is hard for entrepreneurs to stay patient when they are developing their organizations,” Azano comments. “I’ve been there, I’ve wanted to achieve the success I sought as quickly as possible. But in order for this success to be sustainable it is important that it is achieved over time. Growing too quickly can result in organizational instability, which can ultimately lead to the business crumbling under the pressure of too many clients, projects, orders, etc.”
Azano believes that, with these tips in mind, business leaders can better prepare for success and follow through with their plans to achieve it. While it is true that no business reaches its goals over night, Susumo Azano knows that, with the right approach, entrepreneurs can expand their organizations in a sustainable, positive manner.
Susumo Azano is a business leader who is the founder and chairman of STDi, a company that designs and integrates technology for various solutions pertaining to homeland security. The organization began as a company that provided tracking devices for cargo vehicles. Soon after its establishment, it expanded to offer wireless solution networks to government clients. Recently, it has also taken on the role of integrating technologies, including data software analysis, real time task force operations, and monitoring devices. Azano looks forward to continuing to grow the organization and provide key services and support to its clientele.