ZOMG! PBR is “Blue Ribbon 1844″ in China and will set you back $44 a bottle.
Yes, $44 per bottle.
The name Blue Ribbon 1844 is derived from the year the brewery was founded.
Chinese media blog Danwei points to an ad for the beer from a business magazine, reading, “It’s not just Scotch that’s put into wooden casks. There’s also Pabst Blue Ribbon Beer 1844,” and going on to call Pabst “truly a treasure among beers.”
The New Yorker‘s Evan Osnos says Blue Ribbon 1844 taps into China’s love of alcohol as a
“prime tool for conspicuous consumption” and “the Chinese fondness for trophies and ribbons.”