Pabst Blue Ribbon Selling for $44 per Bottle in China (Photo Gallery)

International

ZOMG! PBR is “Blue Ribbon 1844″ in China and will set you back $44 a bottle.

Yes, $44 per bottle.

Gawker found this via the beer’s official website. Seems China marketers of the cheapo American beer have embraced the brand and expanded it to give it some panache and even sex appeal.

The name Blue Ribbon 1844 is derived from the year the brewery was founded.

Chinese media blog Danwei points to an ad for the beer from a business magazine, reading, “It’s not just Scotch that’s put into wooden casks. There’s also Pabst Blue Ribbon Beer 1844,” and going on to call Pabst “truly a treasure among beers.”

The New Yorker‘s Evan Osnos says Blue Ribbon 1844 taps into  China’s love of alcohol as a

“prime tool for conspicuous consumption” and “the Chinese fondness for trophies and ribbons.”

Related Articles

3 comments
Gordon
Gordon

Osnos shouldn't make such sweeping generalizations about a culture when she states the following: ... and “the Chinese fondness for trophies and ribbons.” As if western societies don't have a fondness for trophies and ribbons?? Think Petrus, Harlans, Screaming Eagle, Maya, and a myriad of other high-priced wines!

Gordon
Gordon

Osnos shouldn't make such sweeping generalizations about a culture when she states the following: ... and “the Chinese fondness for trophies and ribbons.” As if western societies don't have a fondness for trophies and ribbons?? Think Petrus, Harlans, Screaming Eagle, Maya, and a myriad of other high-priced wines!

Mark Leevan
Mark Leevan

hehehe - you are on a mission of goodwill, I can tell!

Back to Top

© Copyright 2014 —Indyposted.com. All Rights Reserved | Privacy Policy | Copyright Notice

Search