Tips to grow newsletter subscribers that can sustain your business. Let your ideal customers opt-in. Collect the right data. Keep your email list healthy.
Email marketing is responsible for 23% of ecommerce sales.
You no longer need to wonder if email marketing still works. You need to find ways to grow newsletter subscribers. That will help you increase your sales and build better relationships with your audience.
The way to do that is to build your list consistently. Keep reading to learn the best tips to grow your newsletter list.
1. Know What Your Audience Wants
Your audience is going to be hesitant to give you their email address because they don’t want to get slammed with a ton of emails. You have to make them an offer that they’ll love and find useful.
In order to do that, you need to know what your audience wants and how you can deliver a lot of value. You want to understand why someone is visiting your website.
Think about the challenges they’re trying to solve and how you can give them a quick win. You’ll be able to tie those two together and deliver something useful to your new subscribers.
2. Give Sign Up Incentives
Once you know your audience, it becomes much easier to give them an incentive to sign up. Restaurants and retail stores can do this easily by giving a discount code to subscribers on their first order.
Other businesses can give case studies, ebooks, or printables that your audience will find useful. A food blogger can create an ebook of fun recipes. A fitness coach can giveaway a handful of fat burning workouts.
Don’t worry about giving it all away for free. The goal here is to get people to sign up and get them to trust you.
3. Have a System for Lead Capture
There are sites that do lead capture very well and those that don’t make an effort at all. There are still those that try but they deliver a poor experience by having pop-ups every 10 seconds.
You want to design the whole experience for your users, giving them plenty of opportunities to sign up. You can have forms in your sidebar, at the top of your webpage, in your blog posts.
You need to make sure that your forms are optimized for mobile devices, too.
4. Create Email Capture Forms
Now you want to create your email capture forms. The strength of your form starts with your headline. This has to be strong and let people know that you’re giving them
The best way to create a headline isn’t to tell them what they’ll get, it’s to tell them how it will help. For instance, instead of promoting a Free Fitness Journal, your headline can speak to how tracking can help people lose weight.
5. Test Different Offers
You will find that you can always improve your conversion rate. You should test different headlines and see which ones perform better.
You should also test different offers to see which ones get a better response. For example, you can test a 10% discount against a 15% discount.
6. Drive Quality Traffic to Your Site
You have to keep in mind one thing—quality signups will beat the number of signups every day. You want to make sure that the people who sign up for your newsletter are likely to become customers.
If you take a step back, you’ll realize that starts with the type of traffic to your site. If you’re driving all of your traffic from social media, they may not convert because they’re just visiting your site before they go back to their feed.
Search engines can deliver people who are likely to convert because they’re already searching for a specific thing that your business can help them with.
7. Host a Webinar
A webinar is a way to connect with your audience, show your expertise, and give your business personality. It’s also a great way to get people to sign up for your newsletter.
You can do a webinar in a couple of ways. You can create a live webinar that people have to attend at a certain time and date. This is good if you already have a growing brand and you know that you can get people to show up.
You can promote the live webinar through Facebook and Instagram ads if you have the budget for it.
If your brand is small and you don’t get too much traffic to your site at the moment, an evergreen webinar can be a good option. This is where you have a recorded version of the webinar that people can sign up to watch at any time.
Overcoming Technical Issues
Since you’re managing several systems, you’re bound to run into technical issues that can be easily resolved. There are times when you’re kicked off of your WiFi network and you can’t log back on because you can’t remember your password.
You can read this to find out how to check WiFi password on Mac computers.
On Windows machines, it’s pretty simple. In the Start Menu, go to Settings -> Network and Internet. You’ll then click on Status. Scroll down a bit to find Network and Sharing Center and click on that link. Click on your network and click on the Security tab.
You’ll be able to see your password.
Other technical issues that can come up have to do with your emails. You always want to test every single email and automation sequences that go live. You could have issues that lead to people unsubscribing from your list.
Grow Newsletter Subscribers the Right Way
Do you want to know the best way to grow newsletter subscribers? You have to start by understanding your audience. You’ll then be able to deliver an incentive to get them to sign up and lets you give incredible value to customers.
You’ll immediately create trust with your new subscriber and help them along their journey to make a purchase.
Be sure to get more tips to grow your business by visiting the Business and Entrepreneur tab on this site.