Go back to the time when you last attended a music event. You might have the perfect exhilarating and memorable experience. The ideal music artists – performing and evoking the right emotions and taking you to an imaginary world. And not to forget the easy-on-budget tickets and unique venue of that event. It’s safe to assume that event planners work hard and plan strategically to make that event successful. Ever wondered what the event planners did to achieve such an incredible event?
Organizing a music concert is no piece of cake. It requires weeks before planning and arrangements and lots of creativity. One wrong move and you are most likely to hit some bumps in the road. Suppose you prepared the stage for your music event. However, just as your hired performer begins their performance, the lights go off. Surely, your audience and the performer will be unhappy with your improper arrangements. Therefore, it is vital to learn some key elements that can make your music concert more entertaining for the audience.
Do you have to plan a music concert for a good cause, raise a fund for your organization or promote a local band? Then, you have just come to the right place. Below is a step-wise guide to help you plan an unforgettable music event:
- Find the Best Performers
What’s the first thing that comes to your mind when planning a music concert? Of course, the band and artists whose performance your audience will enjoy and appreciate. After all, you can’t have a concert without talented performers. In addition, you can contact a booking agent or agency to find some suggestions. For instance, if you are looking to book Lumineers for your concert, in that case, you can search online by typing The Lumineers’ booking agent to find a perfect solution. A pro-tip is to keep your audience’s interest and event objectives in perspective before choosing the artists. Also, be mindful; booking artists without similar genres can put off your attendees’ mood and be a recipe for disaster.
- Fix Your Budget
Let’s be honest; you can’t expect your concert to be successful if you haven’t established a robust budget. Thorough and precise budgeting for your concert will help you avoid overspending. In addition, setting your financial goals will give you control over your decisions and plans. Unfortunately, many event organizers make mistakes while budgeting for their concerts. Multiplying the price of a ticket with the number of tickets sold doesn’t give you an exact estimate of your budget. However, a best practice is to jot down all the expenses and then reverse the budget. Make sure to stick to your planned budget by monitoring your spending.
- Look for a Perfect Venue
One of the essential steps after setting your budget is to determine the venue for your concert. Since ambiance plays a significant role in any event, selecting the perfect venue can be a huge determining factor in your success. Finding the ideal venue ultimately boils down to the number of attendees and your budget. When deciding on the venue, make sure to consider few points. For instance, does the venue has easy transportation and parking? Don’t forget to conduct your research and get permission for the venue you book. Moreover, if you choose an outdoor venue, prepare for unexpected weather, snow, heat, etc.
- Pay Attention to Tech
All your event planning will fall by the wayside if you overlook technical support and equipment for your concert. There is a high possibility that the venue you choose will provide you with all the equipment, yet it is vital to check beforehand. Therefore, communicate with your venue provider to see what equipment and services they offer. Don’t forget to decide on who will manage all the stage operations to ensure everything runs smoothly.
- Don’t Forget Logistics
Your next step is to pay attention to logistics for your concert. It is vital to have few things discussed and considered ahead of your concert. For instance, determine who will take care of security at the time of the event. You also need to ensure all your attendees, artists, and event team members follow health and safety tips. You can start with recruiting the best people to volunteer for your event. The volunteers are responsible for answering any queries, welcoming your event guests, and even handling any issue that may arise at the time of the event.
- Set Price Tickets
Do you plan to earn revenue from your concert? Then, you need to plan your ticket pricing carefully. First, determine the number of attendees you expect at your concert and event expenses. However, don’t forget to add extra margin to your costs. After that, you can set your ticket price accordingly.
Furthermore, it would be best to consider the flexibility of your audience while pricing your tickets. For example, you can offer different tickets based on seating combinations, or you can offer various payment methods or tiered pricing for your concert. Be mindful; the information on the ticket must be accurate and easy to read for the audience to avoid any misunderstanding.
- Promotion is a Must
How would your audience know about your concert if you aren’t promoting it? Your marketing strategy can make or break your concert’s success. If your hired artists have sufficient reach, make sure to ask them to spread the word about your event to get the most attention. Don’t overlook your event sponsors and ticket sellers; they can help you increase your reach. Or you can go with old-fashioned posters and flyers to promote your concert. You can also consider different social media channels so your audience can learn about your concert and book their tickets. And if you have enough budget, you can opt for posting ads on social media to maximize your concert visibility.
It is no secret that music is the perfect way to help people connect, irrespective of age, gender, or race. So if you are hosting a music concert, you would know the experience itself is exciting. Yet, pleasing the music fans is no walk in the park. When it comes to the big day, overlooking any step might get you in hot waters. However, it would help if you planned weeks or months before to assure your concert attendees had the best time of their lives. Moreover, don’t forget to learn from the hits and misses from your event. It will help you prepare for your next event.