With many states still enforcing shelter-at-home orders, Americans are using drive-thru, delivery and takeout services to get their fast food fix. But these services have their limitations! There’s nothing like actually being inside the restaurant and listening to the familiar sounds that make for a complete dining experience.
Zaxby’s recognized that their customers will likely miss these familiar sounds in their restaurants. As such, the chain created its own SoundCloud playlist for customers to enjoy ambient sounds.
Five Tracks in the Playlist
There are five tracks in Zaxby’s restaurant playlist, known as Sounds from Table 23. Each of the tracks has apparently been chosen to evoke the ambiance of actually being in a Zaxby’s restaurant. Indeed, the playlist is something that only true-blue enthusiasts of the chain will download and love!
Four of the five tracks are dedicated to the familiar restaurant sounds during lunch, dinner and late night service as well as on Sundays. These four tracks are even complete with the ambient noise that comes with being in the restaurant! These include sounds like the crew calling out the customers’ orders, sauce packs being ripped and ice pellets hitting glass followed by the fizz of soda. There are also cash registers opening and closing as well as background music.
The fifth track consists exclusively of ambient sounds. You, a listener, can then create your own dialogue and make your at-home dining experience better – or at least, you can pretend to be eating at Zaxby’s. You can also play the tracks while driving through the drive-thru, enjoying your meal in the car, and in other places.
The five-track playlist is available on Sound Cloud, the largest open audio platform today. Think of it as expanding your music repertoire while also using your imagination. You can turn it on, close your eyes and imagine being in the restaurant, if it will make your enjoyment of Zaxby’s chicken fingers better.
In other news. Zaxby’s has also launched its Zax Family Packs, its new menu option. These packs are obviously targeted for families who want to enjoy their favorite Zaxby’s fare at home. The contents include either 30 boneless wings or 20 Chicken Fingerz, which can satisfy four people and priced at $24.99 exclusive of delivery fees.
Music and Dining Experience
While it the soundtrack seems ridiculous, it makes sense considering that both food and music bring people together. The most successful restaurateurs and restaurant chains know the crucial importance of ambiance in the dining experience. There’s something about music and sounds that differentiate a five-star dining experience from a lousy one.
But there’s also such a thing as noise pollution in restaurants! In a Zagat survey, the survey participants listed noise as the second most irritating aspect of being in a restaurant; the first was poor service. Everybody from restaurant critics to customers writing reviews for Open Table and Yelp are rating noise levels, usually from quiet to raucous.
You don’t need these surveys, nonetheless, to know that ambient noise can make or break your dining experience. While you should expect a certain level of noise in a restaurant, too much of it can become jarring while too little can be less satisfying. You want just enough noise to know that you’re in a restaurant but not too much that you can’t enjoy your food.
Background music should be set at a volume that allows diners to carry on conversations. This is true whether it’s live music from a pianist and a singer or piped-in music from speakers. The rule of thumb: Background music should be just that – it’s only in the background.
The tempo of the music will also influence the customers’ dining experience. Light jazz and classical music, which are characterized by slower tempo, are more likely to inspire customers to buy more expensive cocktails and wines. No wonder these are the types of music played in fine dining establishments.
Pop music, which tends to have fast tempo, will likely result in increased blood pressure and heart rate. These physiological responses have been proven to encourage people to eat more and eat faster. The result: Customers will also order more, a scenario common in fast food, quick service and fast casual restaurants.
Again, there’s a limit to the volume of the sounds that customers will tolerate. The combination of loud background music, raised voices to speak over the music and the sounds of utensils, among others, will take its toll eventually. Instead of staying longer and ordering more, customers are likely to make their exit.
So, should you download Zaxby’s playlist? Well, it’s your choice! You may want to download it because you miss the feeling of being in a restaurant and it’s something you can play at home. You may also want to skip it because many Zaxby’s restaurants are opening for dine-in services anyway.