You may be a small business owner and you are wondering how to have a better SEO for your website, or you may be someone who is looking to learn how to improve SEOs to help small businesses, either way this article is suitable for either person to read and learn from. Tips and tricks will be displayed of what to focus on when conducting an SEO strategy, you may go further down the line with your strategy and realise you need some help implementing it and even that is OK, and this article will explain further of how to receive the best professional help.
Analyse the business’ objectives
Generally speaking, most company’s and organisation’s SEO objective is to drive organic and non-ad related traffic to the website that eventually results in a higher revenue. However, it is very l for an SEO to have detailed goals set out in order to achieve a brilliant SEO strategy. It is a good idea to consider using SMART (specific, measurable, achievable, relevant, and time bound) objectives to help set out your goals, it also enables you to show your client or your boss the plan you have in place, so it gives them a clear idea of the direction in which you are going in. SMART is also commonly used across a number of different organisations, it is especially useful for SEO. However, if you do not have the time to organise a SEO strategy or you would prefer a professional person with expertise to help with this concept, a Manchester SEO will be willing to help and offer their valuable knowledge and know how.
Get background info regarding the company and its the target market
SEO is a marketing technique and therefore you must be aware that you need to take a marketing approach. It is very important to get to know the products and services of the business very well as this is what you will be trying to promote. Furthermore, you need to be clear about the company’s the target market. The target market will have a strong influence on the decisions that you make on user experience as well as many other aspects of optimisation. Here’s an example, if your target market is primarily people under 30 years old who work in art and design then you want to make sure the website has an engaging navigation and design that will impress your target audience.
Do some keyword research and mapping
Now that you know that you are clear on what you selling, and the demographics of people that you are selling to, you can begin your keyword search. Start by dividing your keywords into categories so that way you can keep your research organised. Once the list has been completed, you should begin to map the keywords out across your website. Key words are important to add to your page, because it links into search results from search engine providers.
Do research upon your competitors
Some people forget to do their research upon competitors, or they do not believe they need to, but if a competitor is doing particularly well, there is no harm in looking at the positives of their companies and ways that you can mirror the positivity within the business you are working for. The easiest way to find out who your top competitors are is to type your head keywords into Google and see who is at the top of the SERPs. Furthermore, there is another, more advanced way you can do this is with use of a competitor analysis tool such as Ahrefs. This software provides full backlink analysis, backlink growth over time, organic traffic by country, top performing content and featured snippets. Alternatively, if you do not have the budget do use Ahrefs, you can use Moz’s free which offers similar features.
Final things to consider
It is important to remember, there will likely be limitations, for example: outgoings as budget or staff, so it might not be possible to be one above your competitors in terms of every aspect. Having alternative options can be a helpful way to overcome these limitations. Also, despite it being beneficial to have your entire site optimised on a basic level, this will not always have a direct effect on achieving your SMART goals. Therefore, prioritising your tasks so that you are meeting your objectives, adhering to timescales and staying within budget is key. Lastly, all you can do is try to stick to your plan, review how well your plan is being put into practice and hopefully you will see some improvements within the company you work for’s SEO.