Starting a business can be daunting. From getting your product or service ready to be sold to organising the legal side of starting a business, there’s a lot to do, and at the beginning, you’re likely to be wearing plenty of different hats as you get your idea off the ground. A little help is always welcome, and in our digital era, some great tools will not only help you start your business but also take it to great heights.
- Internal Comms
For any team greater than one, communication is vital to success. Knowing what’s going on in different areas, keeping track of multiple tasks as they go from ‘to-do’s to ‘done’, and making sure everyone has the information they need to handle their responsibilities, is as vital for two friends starting a small shop as it is to a CEO.
Here’s where Slack is a game-changer. The app can be downloaded onto your device or signed into online, making it accessible from just about anywhere. Slack allows you to create channels dedicated to specific topics. Say you have three different things to tackle as you set up your business. Friend 1 needs to get the paperwork sorted to register your business as a legal entity. Friend 2 needs to pick the accounting software, and friend 3 needs to build the website. Slack can have a channel for each of those tasks. That means instead of sifting through email chains or trying to remember who emailed who, all the information you need is sorted into channels. Just a few channels can help anyone keep track of what’s going on and keep dozens of tasks clearly delegated and easily followed upon. It’s a powerful solution for teams big and small.
- SEO and Analytics
In case you haven’t heard it before, we live in a digital world. A website is a necessity for virtually every business, and it’s going to be a crucial resource for people to learn about your business and engage your services. It even goes beyond customers. Potential business partners or people considering whether to apply for a position at your company are going to check out your online presence to help make their decision.
Analytics that tell you how your website ranks on Google, what kind of traffic your website is receiving, and potential areas to improve, is therefore incredibly powerful, and there’s no simpler way to access the power of analytics than Google Analytics.
The free service grants the user access to a powerful suite of analytic data to improve their website’s SEO and understand the traffic they are currently getting.
- Outsourced Marketing
Marketing is where a lot of good ideas start to stumble. In a world full of ads, complex social media algorithms and shifting trends, how do you effectively market your business?
Outsourcing work like this might seem silly to some. How hard can social media be? The answer is that it is a whole lot more challenging than you might realise. Digital marketing extends well beyond good tweets. It also encompasses various skills like design, website development, content writing and paid advertising management. Unless you already have a team that can handle all of that, it’s a great idea to lean on professionals to make sure you put your best foot forward to potential customers.
Services like those offered by a virtual marketing agency like Prime Pixels allow you to get all your marketing needs sorted in one place. From helping you figure out a winning strategy to creating the content that the world will see, agencies like these can be truly powerful tools. They allow you to rest easy, knowing that your logo is being taken care of by a professional designer, your social media is being crafted by someone who is up to date with the latest algorithms, and your blogs are being written by a person that knows how to create engaging copy.
The internet is full of resources for entrepreneurs and small businesses, but sometimes it can be challenging to know what’s worth your time and money, and what isn’t. With your communication, marketing, and analysis needs taken care of, these services will aid the success of virtually every business out there. From interior decoration to selling laptops, these tried and tested services will have your back.