As a business owner, you should have two goals in mind. You need to provide quality service and make a profit. You can’t meet these two goals if you don’t have customers.
It’s no secret that the last couple of years have been hard for small businesses. Businesses that were able to survive used their sites to interact with customers. This helped them to attract new customers.
To gain new customers, you’ll need to build a site that calls attention. How can you build a site that’ll help you achieve this? Read on to learn how to build one.
Keep It Simple
When it comes to websites, simple is better. Keep in mind that the average person will leave a website within 10 to 20 seconds. You don’t want to overwhelm visitors as it can make them leave your site faster.
Don’t overcrowd your landing page with different types of content. Refrain from adding a lot of images and limit the use of striking colors. These elements can confuse visitors.
You shouldn’t use striking colors. This doesn’t mean that your website should be boring. Focus on adding visuals that are relevant to your site.
If you own a restaurant, make a website that features images of the food. Have pictures of the restaurant’s interior. Your goal is to entice new customers to eat at your restaurant.
Do be mindful of the file sizes of the images you put up. Images that have a large file size can affect your site’s speed. A slow site can affect users’ experience.
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Include Social Media Sharing Buttons
One of the best ways to attract new customers is by advertising your business on social media. Let people who visit your new site promote your business on social media.
Include social media sharing buttons on your new site. When visitors click on one of the buttons, they can link your business name for others to see. Think about it as free marketing.
Your new site should have self-service options. Some people don’t like having to talk on the phone. Give these people a chance to make an appointment through your website.
Consider setting up a live chat feature. You can give your new customers the opportunity to reach out to you. What better way is there to show them you value them?
Build a Site to Attract New Customers
If you need to attract new customers, you’ll need to build a site. Build one that will attract customers who can buy your product or service. Use these tips to help you build a site that best represents your business.
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