All businesses need to make noise to get consumers listening and drum up interest in their brands. The catch-22 is that many small- to medium-sized enterprises only have a conservative marketing budget to achieve this growth.
However, you need not despair! There are plenty of things you can do to expand your digital marketing efforts. Use these simple and cost-effective ideas to obtain maximum exposure for minimum outlay. More bang for your buck!
(H2 Heading) Create Video Content & Promote It
Video marketing is the future, and the future is here. Video has been the top-performing media type and an essential part of effective content strategies for the past few years now. The COVID-19 global pandemic saw the world online more than ever, making video an even more crucial marketing and communication tool. Hubspot reported that 54% of consumers want to see more video content from brands or businesses they support.
People are increasingly busy, so ditch the idea of solely pitching to them in your content, give them free information and advice that’s intriguing and could help them achieve their end-goal. This is what they are actually after.
YouTube, Facebook, and Instagram are freely accessible mediums you can utilise to get your message out to your target audience by sharing and promoting content that attracts their attention. First, you will need to understand what typically troubles your audience. Once you have established this, you can answer these questions thoroughly to build trust and authority.
(H2 Heading) Write & Promote Blog Content
Content may be king, but promotion is undoubtedly the queen. Amazingly written articles and blog posts don’t mean much if nobody’s reading them. You need to actively promote your blog content using organic channels and paid ads.
A rule of thumb is you should be getting a positive ROI on your ad spend. This way, your business marketing will pay for itself. A blog can show your customers what you believe in as a company and build an authentic brand connection, so don’t hesitate to invest in promoting your blog.
(H2 Heading) Write and Publish an E-Book
An e-book is a clever way to create brand authority while providing value to your followers. Whether free or paid, an e-book demonstrates you can help fulfil a need or solve a problem, guiding users further along the buying process, boosting your sales, and acquiring new customers.
Creating an e-book may seem like a daunting task, but in reality, you can hire an affordable freelance copywriter and make it a breeze.
(H2 Heading) Leverage Google AdWords
The click-through rate on Google ads that appear first on a user’s screen is eyewatering – 19.3% for desktop computers and 27.7% for mobile devices. That’s extremely effective business marketing, and with £120 ad credit available for all new sign-ups in the UK, there’s little reason not to be taking advantage of it.
Google Adwords may seem complicated for those new to the marketing game, but Google specialists are there to give you a helping hand in setting up your accounts and targeting the right keywords.
(H2 Heading) Set Up an Incentive Review Programme
Word of mouth advertising is worth its weight in gold, and in the digital age, reviews are a trusted source for this. Positive Google reviews lead directly to new client acquisition, so why not give your existing clients a bit of added motivation to sing your praises by offering them an incentive to review your business? An example of this kind of incentive is a discount coupon that customers can redeem with their next purchase. Not only will this boost the number of reviews your company has, but it will promote repeat business from your current clients too.
(H2 Heading) Get a Bespoke Digital Marketing Team
Virtual assistance has broadened the scope of what’s possible for businesses. You can now have a team of experts working on your business’s digital strategy, using the best individuals from various disciplines from design to copywriting. Unlimited by geographical location, you can achieve this affordably and within your time zone with companies such as Prime Pixels.
The beauty of having a team backing your digital marketing plans is that they can assist in any of the endeavours mentioned above. The centralised pool of skills at your disposal can make your business a digital force to be reckoned with.
Start incorporating these simple ideas into your marketing practices today and witness the difference in potential client reach without having to break the bank. The world is now online; meet your customers there.