During the COVID-19 pandemic, food delivery has become more popular than ever before and it shows no signs of slowing down. In fact, food delivery market share is expected to reach 21% by 2025.
If you own a restaurant and you’re getting ready to launch a delivery service for the first time, starting strong is key. Fortunately, you’ve come to the right place to help you get on the right track.
Read on for tips on how to make sure this new, high-demand service gets off on the right foot.
Get the Right Gear
First things first, you need to make sure you have the right tools for the job. This means stocking up on gear that will make it easier to get food from your restaurant to your customers’ doors.
You need to do everything possible to ensure that food gets to your customers without any issues. So, stock up on the following items:
- Insulated delivery bags to keep food hot
- Portable coolers where you can store cold items like drinks
- Takeout supplies like disposable cutlery, salt and pepper packets, and condiments
- Dividers you can use in delivery vehicles to keep separate orders apart from each other
All of these items will make the delivery driver’s job easier and keep customer satisfaction high.
When you’re just starting to offer delivery, it’s best to start small and work your way up. You can first offer a limited delivery menu of only a few items. This gives you time to get into a good rhythm and work out any kinks. Once you have that down, you can expand your services to include your full menu for even more convenience.
While your customers might be disappointed that not everything is eligible for delivery at first, let them know you’re ironing out any wrinkles and that more items will be available soon.
Prepare Your Staff
When you’re getting ready to offer new services, make sure everyone on the staff knows about it. Teach them how to take delivery orders and make sure they know the answers to questions you expect customers to ask frequently.
Make sure everyone is on the same page about new tasks that need to be completed to support these efforts and foster an environment where your staff is comfortable asking questions if needed.
Tell Your Customers
Finally and most importantly, you need to tell your customers that this new service exists! Start new marketing efforts to spread the word about your delivery service through social media, email, and more. You might also send out a postcard mailer with details about the service and a discount offer when ordering delivery.
If that’s too much to do on your own, read this article to learn how partnering with a food delivery marketing service can help you spread the word.
Starting Strong With Food Delivery
After reading through this guide, you have the knowledge you need for starting strong with your new food delivery service. Follow the tips we’ve outlined here and watch the orders start to roll in.
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