Are you a realtor looking for ways to increase your business? If so, you may want to consider using postcards as a marketing tool. Postcards are a great way to stay in touch with your clients and let them know about your latest listings or what is happening in the market.
They are also a great way to generate leads, as potential buyers and sellers will be more likely to contact you if they see your postcard. This post will discuss five of the best real estate postcard ideas for successful realtors and tips for sending real estate postcards.
Market Update Postcards
One of the best postcards to send to your clients is a market update. These types of postcards can help keep your clients up-to-date on what is happening in the real estate market. They can also let them know about any changes that may have occurred since they last contacted you. Market update postcards are great when you don’t have a listing to promote, but you still want to stay in touch with your clients.
Expired Listing Postcards
Most realtors will have a few expired listings each year. These can be great opportunities for you to send postcards to the homeowners to let them know that you are interested in helping them sell their homes. Most people don’t contact their realtor after the listing expires, so this is a great time to make contact and start generating leads. Grab their attention using your postcard and let them know that you are an expert in selling hard-to-sell properties.
Just Listed Postcards
If you have a new listing, it is always a good idea to send out just listed postcards. These types of postcards can let potential buyers know about your latest listings and give them information on how to contact you if they are interested in finding out more.
When you send just listed postcards to the people in the neighborhood, you establish a presence and let them know that you are the go-to realtor for all their home buying needs.
Just Sold Postcards
If you have recently closed a listing, sending out a just sold postcard is an excellent idea. This type of postcard can let potential buyers know that this home was recently sold and the price it sold for. This is great information for them to have when looking at homes in the area and is also useful for homeowners in the area to know what you sold the home for.
This type of postcard can also let the potential buyer know that the property is no longer available and give them information on how to contact you if they are interested in finding out more. If a homeowner in the neighborhood thinks about selling their home, they are more likely to work with you.
Not all postcards have to be serious and informative. Holiday postcards are a fun way to stay in touch and provide some extra cheer. If you have a holiday coming up, such as Christmas or the Fourth of July, and you want to stay in touch with your clients while they are out celebrating, it may be a good idea to send out holiday postcards.
These types of postcards can let the potential buyer know that you will be available if they need any help and give them information on how to contact you if they are interested in finding out more.
Keys for Sending Real Estate Postcards
Mail them Consistently
The key to successful real estate postcard marketing is consistency. It is important that you send the postcards on a schedule because it will give your clients an incentive to contact you if they have any questions or would like more information about one of your listings.
Set a time frame for sending out your postcards, and then stick with it. You can decide to do it monthly or annually, but whichever you choose, make sure you are consistent with it.
Use Professional Templates
Another key to successful postcard marketing is using professional templates. This will give your postcards a more polished and professional look, which can help you attract more potential buyers and sellers.
The more professional the template is, the more professional you appear to your audience. You can find many free templates online, but if you are not comfortable creating your own templates, many companies offer pre-made templates for a small fee. You can also hire a graphic designer for this task if you have the budget.
Be specific with your mailing list
When you are creating your mailing list, it is important to be specific. This means that you should only include the people who would be interested in what you have to say. For example, if you are sending out a postcard about a new listing, you can target people who live in that neighborhood or those who have expressed an interest in buying or selling a home in that area.
This will ensure that the postcard reaches its intended audience and converts them into clients. Avoid services such as USPS/EDDM because they lack personalization. They are also more difficult to reach a target and might end up being a waste of your money.
Sending out postcards is a great way to market your real estate business. Postcards are still a relevant and effective way to reach your target audience and generate new leads, but only if you do them right.
With the right postcard, you can make a great first impression with your target audience and increase the chances of them calling you for more information about their real estate needs.
If you are looking for real estate postcard ideas, the five examples above should give you a starting point depending on where you currently are business-wise. Remember to be consistent with your mailing and use professional templates to ensure that your postcards look their best.
Finally, target your audience carefully to ensure that the postcards reach the right people. With these tips in mind, you should be able to see an increase in leads and sales from your real estate postcard marketing campaigns.
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