Let us talk about Search engine optimization (SEO), it examines how search engines operate, the algorithms by which we command search engine behaviour, what people are looking for, keywords which we add into search engines, and what people are searching for through the search engine. As we know that one of the main platform that digital marketing services target is Google and it always makes changes in its algorithm every year. Sometimes these changes are minor and some times more significant, but most of the time they affect your search ranking. In this article, we are providing you with the latest trends of SEO 2020, this will help you to meet special conditions to rank your website on the search engine.
1. Mobile SEO:
As we all know that, in today’s life, around 87% of peoples are mobile phone users and around 40% of online businesses befall on mobile. On 1st July 2019, Google made modifications to enhance the mobile search experience. The digital marketing services provider try to improve mobile search results. This affects the traffic which lands on the websites in a positive manner. These digital marketing services also help you understand what kind of topics your target audience prefers and the webpage will be compatible with the mobile. Every marketer tries to target internet users on all the platforms available and the mobile phone is one of them.
2. UX & Technical SEO:
The major trend in SEO is that a digital marketer has to focus on the UX- user experience. The digital marketing service provider are striving to build campaigns and personalized content for retaining user and providing them with the best user experience. They have to keep in mind that the users get accurate data and wonderful experience while visiting the website.
On the other hand, Technical SEO is an essential part of the UX review, which means that Google does not favour technically weak sites. These sites must take care of the canonical corrections, hreflang corrections, etc. as it’s very important to focus on removing these common issues. Or we can say that the technical SEO depends on the site speed, page speed and other parameters to provide a better user experience.
3. High-Quality & Optimized Content:
All the digital marketing services swear by that this is the major trend of 2020 for SEO. The high quality and optimized content are vital for the ranking of a particular website. If the content is made with high-quality keywords and is showcasing effective use of the trending topic it will help to gain clicks. Digital marketing service providers have to play with the viewers or user’s minds to understand what they search and how they prefer to search. And in return assure that the problems or questions they put on the search engine will be solved with their content.
The solution will be in different formats and the content will be made with quality and reliable information. The article or content they published on the website will be made of a certain type of quality that will satisfy the users, and the users will then come again and again on the same website to search a different topic or buy.
4. Brand Building:
The customers are very smart and the pillar of the website and if they trust you or like your content then they will share what they link more to the people. And they will talk about you and your website and if they do this then indeed people will buy your products. For reaching there, digital marketing services have to plan these two major points to attracts the viewers to the website.
- Pre-Planned editorial: The planned editorial must cover topical issues that have to be covered every year by the content writer for making the viewers attract to their website.
- Audience reactive article: The articles covering various topics must also understand the audience reaction and must that know the best time for publishing these types of articles are in the morning.
Sometimes, the articles are unexpected or unplanned, which cant be forehold and recorded due to a news story breaking.
5. BERT & User-Focused Optimization:
Google launched the BERT algorithm in the year 2019, and it takes much attention of the digital marketers and every SEO enthusiast keen to learn must comprehend how they optimize BERT. BERT stands for Bidirectional Encoder Representations from Transformers which means that it is a neural network-based technique for natural language processing pre-training and it can help Google to observe the context of words in search queries.
The contents should be written as per the user’s interest rather than just for the search.
For better quality articles, in 2020, digital marketing services in India should incorporate programming languages to optimize the website. This will help you eliminate your most time-consuming and irrelevant tasks. The critical characteristics of the websites are branding, creating customer experiences, storytelling, listening to your target market & providing thoughtful content and programming the site well will just help you deliver these point smoothly.
The programming allows a more advanced interpretation of your personal data. Programmers also apply design knowledge to resolve difficult obstacles that consumers face and makes it selections easier for them.
7. Structured Data:
The structured data gives search engines a hint to ultimately experience and achieve results. It means that to structure the data in a way to improve the search engine to help viewers that what is on the page. It helps the elements which relate to the page and how the page relates to the other webpages.
Structure data allows us to publish the content through any machine/search engine/voice assistant/chatbot for the viewers to enhance their searching speed and quality content. Google has declared that new kinds of markup are continuously being added or improved for better content.
8. Entity & Knowledge Graph Optimization:
The future of the content is about real-world objects; Google is always presenting the various results and gives related information in search results. The articles which are going to be published are optimized for Google’s Knowledge Graph so that they appear on Knowledge Panels.
Google will start checking your site as an entity when you publish original reports which include new expert advice and dominant voices in the market. These are the key points that will help you in the ranking of your website.
These are the latest trends for SEO in 2020, and we are sure that it will help you in increasing the quality or quantity of your content, which will help you get the ranking of your website.