There are many small businesses that have trouble competing with larger businesses. The larger businesses are often the ones that show up first in the search engines. However, if you use the right SEO techniques, then you can rank high. There are several things that you can do in order to boost your ranking.
Get on Google Places
Google is the most popular search engine. That is why the top SEO companies in Seattle will recommend that your listing is on Google My Business. Google My Business will ensure that people who are looking for a specific type of business will be able to find yours. Here are a few tips that you will need to keep in mind when you are using Google My Business.
- Have a detailed description of your business and link it to your social media profiles
- Upload photos of your services, products and services
- Include a local phone number
- Choose the relevant primary category and sub category
- Add the physical location of your business
- Include a high-quality profile picture and cover photo
Get Listed on Major Directories
There are millions of directories on the internet. One of the keys to keeping your ranking high is to list yourself on the major directories. You will need to use the following directories.
- Better Business Bureau
- Angie’s List
- Merchant Circle
- City Search
- Dex Media
Work on Reviews
The top SEO companies seattle will recommend that you work on reviews. The reviews that you get will help you rank higher in the search engines. They will also help attract more people to your business. In addition to getting reviews on Google, you will need to get reviews on Yelp. The reviews on Yelp can help you because Yelp is now used by Apple Maps.
You should get in touch with your existing customers. Give them an incentive to review your business. For example, you can give them a discount or a freebie.
Optimize Your Website
Your website needs to be optimized for the search engines. You will need to use targeted keywords that include the location. You will also need to use a meta description and meta title. Additionally, you will need to use heading tags.
It is important for you to have quality content on your website. For example, you can write blog posts about the events that are going on at your business. Your website should also have photos of the products and services that your business has. Additionally, you should post videos on your website.
Local Link Building
You can improve your rankings by getting links from other websites. You should choose businesses that are similar to yours.
Use Your Social Media Platforms
Every business should be active on Instagram, Facebook, Twitter and LinkedIn. Not only is social media free and a great way to promote your business, but it also helps you rank higher. Google will pull the results from your social media profiles.
Enable Voice Search
More people are opting to use voice search instead of text search. That is why if your website is not optimized for voice search, then you could be missing out on potential customers. People expect to get a quick answer when they do a search. Voice search allows them to quickly get answers.