Staying top of mind with potential customers is a strategy that works and increases the sales rate of a company. To achieve this, email marketing is the most effective method that exists today because it allows you to genuinely connect with each user, at the desired frequency and present your product or service in each email.
Using good digital marketing strategies is essential for any business to stay afloat in today’s world. The goal has always been the same, to sell more, but the channels have changed. In the past, promotional mail was sent to the physical address of each potential customer, today it is sent to their personal digital address thanks to email.
The truth is that writing emails that are attractive to potential customers is not always easy, nor does everyone have the skills to do it. Given this reality, the best thing to do is to use email copywriting templates that provide guidance and support to the communication tasks performed by each organization.
Statistics don’t lie. When a prospect is approached on a regular basis in their email, the brand stays in their head. This means that there is a much higher probability that a sale will occur at any given time.
Creates a link between the seller and the buyer
This is the first aspect to consider in order to appreciate how successful email marketing is: it allows you to create a link with potential customers. This link is produced, above all, when the company ensures that each of its emails has something of value for the recipient, not only in terms of sales, but also in terms of content.
In this way, it is essential to use the right phrases, incorporate images that match the content, link to the website at the right time, among other things.
The use of templates is a great support when starting out, especially when you have no experience in the field and limited resources to hire the services of a copywriter. These templates are freely available (depending on the place where they are consulted) and can give a rough idea of how to continue with sales later on.
However, in order for the link to be really established, it is very important to establish a regularity in the sending of emails. This means that it is not enough to appear only when there is a promotion, or you want to sell something special, it must be constant.
There are many experts who recommend that the rate of emails sent should be one per day, or at most one every two days. However, the most important thing is that the marketer feels comfortable with the chosen frequency and that he/she values very well the ideal customer profile he/she is targeting to avoid problems. After all, we do not want potential customers to feel overwhelmed. Sometimes just one newsletter per week and a higher frequency at the time of a launch is more than enough.
Stimulates active selling
Having a website specially prepared for potential customers to enter and buy is all well and good. Investing in SEO or advertising to guide those customers to your site is also fine. The detail is that a website is based on a passive sales strategy, where it is the potential customer who has to make all the effort.
To avoid this and for active selling to dominate, it is essential to focus on direct communication with the potential customer, and e-mail is the solution. It is a fact that the recipient will decide when it is most convenient for him to buy, but you are bringing the product or service to him where he is and not waiting for him to come looking for it.
There is a way to get the customer into a specially prepared design to buy called a sales funnel. This funnel can be created from a series of emails that are sent one after the other and where each one has the purpose of fulfilling a certain objective, which is, in the end, a sale.
It is aimed at people who are more likely to be able to make purchases
One of the basic principles of marketing is the creation of the potential customer. This is based on a research process that allows us to learn more about the person who is most likely to buy what we are selling and to create the communication strategy accordingly.
With email marketing something very interesting happens and, that is, that people often subscribe to the newsletters of their own free will. This means that they already have an important reference in terms of their interests and, obviously, they are attracted by the product or service of the brand.
But in addition to that it is important to know other data such as gender, age, income level, etc. and some less exact data such as their beliefs, their desires and their ideas. With all this in mind, it is more than likely to tell you the words you expect to read and that will take you one step closer to the sale.
It can be executed by any person
Yes, although there must be a communication strategy behind each email, it is quite possible that a person who knows how to write and has some templates available, can execute the job without problems. Among the family of templates that are convenient to have been the following:
- Introduction to the product or service
- Direct sales closure
- Comprehensive presentation, with benefits, of products or services
- Working on specific concerns
- Use of cheaper products or services
Although many more could be incorporated, these summarize the basic concept for creating a funnel. They can be repeated over and over again with the variation of the types of products or services to be used. It is only necessary to understand the structure of each email and be prepared to make the sales process through this medium a success.