When it comes to pushing a business to the next level and ensuring that the company can take advantage of all the new opportunities provided by the year 2020 and beyond, there are quite a few roads to the same destination. For example, a seller might make use of search engine optimization (SEO) to help ensure that there is a steady stream of online users visiting the website with the help of keywords. On the other hand, there is also the question of general website design — preferably with the help of a quality website design company to get the job done. One is geared toward inviting the online shoppers, while the other is designed to convince shoppers to stay past the initial click.
The biggest question would be how to successfully balance the two to ensure that the seller’s online store can take advantage of the opportunities that lay ahead. After all, the upcoming holiday season is almost guaranteed to be unprecedented due to the number of shoppers forced to do all of their shopping online due to the pandemic. While it might be an unfortunate turn of events, savvy business owners are taking advantage of the current situation to pour all of their resources into a purely online experience.
While the business landscape has changed quite a bit over a remarkably short amount of time, the online space has always been the primary concern when it comes to most businesses. The only question is how best to make use of SEO when paired with a proper website design company to make full use of both avenues. Here are just a few ways to strike a balance and get the best of both worlds.
A method to acquire the needed keywords for those who do not want to wait
One of the best methods for a startup business to get ahead without necessarily putting in too much effort would be to forego most SEO methods and go straight for the pay-per-click (PPC) digital advertising model. Such a thing means that advertisers will pay a small fee each time their ad is clicked, while simultaneously providing a spot in the paid rankings for a business. While it might cost a pretty penny to get the job done, it does have one substantial advantage over going for the organic route: metrics.
All of the relevant data and metrics created through the use of a PPC account will allow a business to immediately get started with other tactics, allowing them to focus on the use of a web design company to zero in on great website design.
A few best-practice methods with a website design company
First and foremost, while it might be an advantage to be inspired and motivated when building a website for an online store, it is crucial not to get too carried away when it comes to the use of potentially unnecessary peripherals such as widgets and the like. While it is great to feel motivated and passionate about excellent website design, keep in mind that for a business to become successful and attract plenty of potential shoppers, it is important to have a design that gets straight to the point.
As tempting as it might be to go with something unorthodox or creative, moderation is one of the keys to a successful website. Just like any business, the idea is to convince users to avail themselves of their services, and the best way to get the job done would be not to beat around the bush. For example, having a header that fully explains the point of the website is one thing, but if it takes too long to read, you can expect plenty of online shoppers to leave before it gets good. Something short but sweet will undoubtedly do, as a succinct headline can help convince shoppers to stay. Keep in mind that many are only willing to give as much as ten seconds for an online site to convince them.
Another easy tip would be to ensure that the website is easy to navigate — whether through browser or mobile. As a matter of fact, the ideal solution would be to focus almost entirely on the mobile market if you can only focus on one platform at a time, and then try to mimic the same thing for the browser platform. While many people might make use of a browser for their shopping needs, mobile continues to reign as the king of convenience, a trend that will only continue as time goes by. A focus on mobile and a website design company ensures that your online store is open to the highest percentage of online shoppers.
A focus on the local side of things
Considering how many online shoppers there will be during the holiday season, it is quite a reasonable tactic to geo-target the website and focus on local search engine optimization to get the job done. For example, if the seller’s products are better off being sold in a single city due to the cultural relevance, setting up a Google My Business account (as well as other online directories) through citations and the correct location can help make a business more visible in the local rankings.
It is also entirely possible to be successful in local rankings alone by creating unique content that is relevant to events concerning the particular city. While it might take some time to come up with unique content that can attract the target audience, getting started right away can help most sellers achieve a proper foothold right before the holiday season.
While the use of a quality website design company is a great way for a business to get ahead, it pays to know the ins and outs of website design, and why some tactics work over others. It is also crucial to note that users do not have to choose between SEO or website design. They can make use of both without too much trouble.